As Paul Rodriguez’s signature skate shoe hits its 3rd generation, Nike SB has put together this special commercial titled “Today Was a Good Day”. Set to debut during NBC’s national broadcast of the Maloof Money Cup this Sunday, the spot was inspired by the popular ‘93 Hip-Hop track “It was a Good Day” and parrallels what P-rod feels an ideal LA day would play out… check Lance Mountain, Theotis and the special cameo at the end. Another extended version will air on July 31st, 2009 at Nike.com/NikeSkateboarding/PaulRodriguezIII.
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