The birthplace of the American style tattoo book was Chatham Square in New York City. At the turn of the century it was a seaport and entertainment center attracting working-class people with money. Samuel O’Riely cam from Boston and set up shop there. He took on an apprentice named Charlie Wagner. After O’Reily’s death in 1908, Wagner opened a supply business with Lew Alberts. Alberts had trained as a wallpaper designer and he transferred those skills to the design of tattoos. He is noted for redesigning a large portion of early tattoo flash art.
While tattooing was declining in popularity across the country, in Chatham Square in flourished. Husbands tattooed their wives with examples of their best work.
They played the role of walking advertisements for their husbands’ work. At this time, cosmetic tattooing became popular, blush for cheeks, coloured lips, and eyeliner. With world war I, the flash art images changed to those of bravery and wartime icons.
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